Interxion

Interxion case study

Interxion

Challenge

Drury ǀ Porter Novelli was tasked with working with Interxion to position them as the provider of choice for carrier-neutral colocation data centre services to IT decision makers. We also worked to enhance Interxion’s corporate positioning and build its brand profile and increase visibility among prospective customers and peers.

Solution

Drury ǀ Porter Novelli works with Interxion across three main areas of activity. Firstly, by harnessing the content and insights from Interxion at a European level, we position Interxion as thought leaders within the data centre industry. We also highlight its work with existing clients and new client wins to highlight its contribution to the ICT industry in Ireland. Lastly, we work to profile Managing Director of Interxion Ireland, Tanya Duncan in the business and technology media.

Results

Interxion is now one of the go to commentators on the ICT industry in Ireland with a noted rise in brand awareness. Tanya Duncan’s profile has also been elevated and she is now considered one of the foremost women in the technology industry in Ireland.