Our aim was to create significant impact for the Glovers Alley launch, driving awareness of the opening and positive commentary around Chef, Michelin starred Andy McFadden.
We drove intrigue by whetting the appetite of our target audience, through a digitally focused tease and reveal campaign, followed by a spectacular three-night launch event. Alongside a targeted media relations and influencer campaign, we ran a content-driven digital campaign, ensuring amplification of all earned coverage and solid growth in followers across social channels.
We succeeded in creating a groundswell of anticipation and excitement around the impending launch ahead of opening, with Glovers Alley being hailed ‘the most talked about restaurant opening of the year’. Extensive positive earned media coverage across all national broadcast, print and online channels, resulted in the restaurant being completely booked out for the 6 weeks post opening.