The aim of Science Week was to use this flagship public engagement event to engage with young adults aged 18-35, driving interest and engagement in STEM.
Our digital-first approach was designed to capture the attention of our target audience and encourage more active participation in Science Week. We developed a full integrated digital and media campaign #StopandAsk that challenged our target audience to become part of the story.
The #StopAndAsk digital campaign drove a new level of engagement with the target audience; achieving almost 6,000 social mentions and over 2,700 unique authors engaging with SFI/Science Week. Our team won the best Content Strategy Award in the Post Smart Marketing Awards 2019.