Stewarts Care

AIM

To tell the story of Stewarts Care as an Irish organization that supports and empowers people with an intellectual disability to live meaningful and fulfilling lives.

EXECUTION

We developed a holistic earned, owned and paid communications campaign centred on 150th anniversary celebrations, and key milestones throughout the year. We designed a full scale content strategy to incorporate social media marketing, community management and social listening. Our short film ‘I can’ showcased the stories of the Stewarts Care service users and staff and helped continue the fundraising drive and provide continued social media content throughout the year.

RESULTS

100% increase in positive earned media articles since agency relationship began. We developed a strong and loyal social media community on Twitter and Instagram and continue to build that following and nurture the Stewarts Care community.