Three – Connected Ireland Report

Challenge

To undertake a body of research to compliment Three Ireland’s brand purpose – making life mean more through connecting – and enhance brand affinity by demonstrating the value of All You Can Eat Data to both business and personal customers.

Approach

We partnered with an independent research agency to develop The Three Connected Ireland Report – a quarterly survey of smartphone users to explore current and future data usage across personal, business and social topics.

Result

The Three Connected Ireland Report has positioned the company as a thought leader in the telecommunications industry by providing consistent opportunities to profile its people and highlight its role as Ireland’s leading mobile data network. The research has resulted in a range of print, broadcast and online coverage, as well as providing content for speaking opportunities and thought leadership articles by Three personnel.