Drury forms strategic partnership with international PR agency Porter Novelli
Brand communications consultant, Nicky Crichton joins Drury team to head up its brand communications division
Sally Ward, President of Porter Novelli (EMEA) appointed as non-executive Director of Drury.
Dublin | 6 February, 2014: Drury Communications, one of Ireland’s premier PR agencies, has today announced a strategic partnership with global public relations leader Porter Novelli. Drury, which has been a preferred partner of Porter Novelli for over ten years, will formally join Porter Novelli’s global agency network and will rebrand as Drury|Porter Novelli. Sally Ward, President of Porter Novelli Europe, Middle East and Africa (EMEA), and Managing Director of Porter Novelli’s London office has also been invited to join the board of Drury as a non-executive Director.
As part of today’s announcement and as a significant progression of Drury’s strategy to enhance its brand communications offering, Drury also announced the appointment of brand communications consultant, Nicky Crichton as head of its Brand Communications division. Nicky is a former executive director of Murray Consultants, where she established its marketing communications division.
Anne-Marie Curran, Managing Director of Drury said: “Drury has been a leading player in the Irish PR and PA arena for over 25 years and we are delighted to be combining our proven expertise with a leading multinational network with the additional resource and reach to fully serve major global brands. Porter Novelli has the passion and hands-on senior leadership that pairs brilliantly with our own entrepreneurial spirit. The team at Drury look forward to a long-term, prosperous and mutually beneficial relationship.”
Continuing she said: “The addition of Nicky Crichton to the Drury team is a significant announcement in its own right. She joins Drury at a key juncture for our agency, particularly as we expand and enhance our brand communications footprint, where we see significant growth opportunities.”
Sally Ward said: “We have had the pleasure of working with Drury for many years, as we share a number of clients across various industries, including brand communications, food and technology. Drury is a leader in Ireland, with core strengths in the services necessary to help our clients expand and grow their businesses in the important Irish market. We are delighted to welcome them into our global network.”
Sally Ward concluded: “It is critical that we have a network presence in key markets. We are seeing more and more opportunities coming from Ireland both in terms of new business as well as expansion from existing clients. With Drury, we have a partner with the experience, expertise and enthusiasm for building business that perfectly matches our own.”